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Channel: Rick Backus, Author at Search Engine Land
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Google Shopping: 7 Advanced Tips & Strategies For Merchants

The new Google Shopping is based off of your typical paid comparison shopping engine, such as Pricegrabber, Nextag or Shopping.com. It’s a move that presents significant opportunity to the merchants...

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A Google Marketplace? New Google Shopping Is One Indicator

Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America abruptly changed their business model and told each merchant they would have to...

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Google Drops Its Veil At Times, Reveals Ecommerce Ambitions

Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in  ecommerce as well. A recent Forrester report claims that 30% of all online...

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Google: Merchant Tools, Product Data The Focus For Google Shopping In Q4

Google Shopping has had lots of bumps transitioning to a paid model but lots of changes are in store for the rest of 2012 and 2013. Merchant tools and product data are key focal points for Google in...

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Product Listing Ads: Five Tips That Increase Conversions

Google Shopping scored best in class in our latest rankings of comparison shopping engines. How can you get more revenue out of it? Read on for our five tips to increasing the conversion rate of your...

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Are You Ready For The New Google Shopping Campaigns?

This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in...

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Clik here to view.

Google Shopping Campaigns Are Now Live — How To Get Started

Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of...

View Article

Image may be NSFW.
Clik here to view.

Google Shopping: 7 Advanced Tips & Strategies For Merchants

The new Google Shopping is based off of your typical paid comparison shopping engine, such as Pricegrabber, Nextag or Shopping.com. It’s a move that presents significant opportunity to the merchants...

View Article


Image may be NSFW.
Clik here to view.

A Google Marketplace? New Google Shopping Is One Indicator

Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America abruptly changed their business model and told each merchant they would have to...

View Article


Image may be NSFW.
Clik here to view.

Google Drops Its Veil At Times, Reveals Ecommerce Ambitions

Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in  ecommerce as well. A recent Forrester report claims that 30% of all online...

View Article

Image may be NSFW.
Clik here to view.

Google: Merchant Tools, Product Data The Focus For Google Shopping In Q4

Google Shopping has had lots of bumps transitioning to a paid model but lots of changes are in store for the rest of 2012 and 2013. Merchant tools and product data are key focal points for Google in...

View Article

Image may be NSFW.
Clik here to view.

Product Listing Ads: Five Tips That Increase Conversions

Google Shopping scored best in class in our latest rankings of comparison shopping engines. How can you get more revenue out of it? Read on for our five tips to increasing the conversion rate of your...

View Article

Are You Ready For The New Google Shopping Campaigns?

This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in...

View Article


Image may be NSFW.
Clik here to view.

Google Shopping Campaigns Are Now Live — How To Get Started

Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of...

View Article
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